Fahmi Shlah

Psychology and Mass Media

Assignment #1- Advertising and Persuasion Techniques

# 2449474

Psych 315

Dr. Kim Vaughan

“Kool Cigarettes”

Persuasion Techniques:
“Emotional and Achievement, Success and Power”

Advertising Techniques:
“ Vividness, Incompleteness, Brand Name”

“Anti- Smoking”

Persuasion Techniques:
Fear and Informational

Advertising Techniques:
“Vividness, Incompleteness”

“Canadian Beer”

Persuasion Techniques:
“ Patriotisms and Humour”

Advertising Techniques:
“Humour, Comparative, Music, Vividness, Incompleteness”

http://home7.swipnet.se/~w-72891/CanadianClub/CCsales/ad.html

“Ultra-Matic”

Persuasion Techniques:
“ Testimonial, Informational, Fear”

Advertising Techniques:

“Contest & Sweepstake, Comparative, Brand Name”

http://www.ultramaticsleep.com/

“Gap”

Persuasion Techniques:
“Emotional, Achievement, Success and Power”

Advertising Techniques:
“ Vividness, Brand Name, Celebrity, Music, Humour”

Watch the vid here (windows media player) or @ this link with quicktime http://www.gap.com/asp/shops/gap/summer2005_tv.asp?wdid=2092&playThisMovie=QT_high